Now Live

BAHAAR

SHOP NOW

SHOP THE SPRING DROP

KHWAB - BLACK CREWNECK JUST DROPPED
KHWAB - BLACK CREWNECK
$85.00 $55.00
VIEW
BOL - GREEN CREWNECK NEW - SELLING FAST!
BOL - GREEN CREWNECK
$85.00 $55.00
VIEW
5.0 — 1,000+ Verified Orders

Don't take our word for it

VERIFIED TESTIMONIALS FROM REAL PEOPLE

N
Neelofur Verified Buyer

I just received my khwab crewneck. The quality is amazing and the print is so clean and clear. I found your page by chance and I’m glad I did I’ll be ordering one for my husband too now to match 🤭 thank you again.

Alberta
H
Huzaifa Verified Buyer

The quality for the crewnecks are amazing and they’re defo worth the price - had a good experience buying them and would defo buy more again in the future

Toronto
A
Aamna Verified Buyer

I got a sweatshirt for my brother and just wanted to say the quality is soooo nice, he really loves it!! Can't wait for upcoming designs!

MISSISSAUGA
M
Masheil Verified Buyer

I always wanted to represent Pakistani beyond just posts and this was perfect for me!

SCARBOROUGH
S
Shaheer Verified Buyer

The fitting and quality is super nice. Extremely comfortable!

TORONTO
M
Maham Verified Buyer

The hoodie looks sooo nice. The quality is amazing and it represents Pakistan really nicely. Thank you for creating such a meaningful piece.

MONTREAL
D
Dua Verified Buyer

I need to get more! This is really good stuff, my friends are already asking about my pieces.

MISSISSAUGA
W
Waleed Verified Buyer

My mom is indeed impressed. The hoodies set my standards high and the crewnecks are even better!

MILTON
Z
Zoha Verified Buyer

I ordered two hoodies and I'm really happy with my order. The quality is great, the customer service was excellent, and the hoodies are very reasonably priced. I'd been looking for good-quality, affordable Pakistani streetwear, and I'm genuinely impressed.

OSHAWA
K
Kushleen Verified Buyer

I've only been wearing that hoodie ever since I got it. The quality, the fit, the design, and the poetry at the back are all amazing. I even wore it on a 15-hour flight and it was so comfortable. I've never loved a clothing piece more, and I'm excited for more collections to come.

BRAMPTON
A
Aashish Verified Buyer

I wore the Shaheen hoodie today and a couple of people came up to me about it. The quality and fit are dope. I loved how culture and design were brought together, and the sayings on the hoodie were something I could really relate to.

ETOBICOKE
E
Erica Verified Buyer

I'd been looking for clothing with Urdu poetry so I could proudly express my cultural heritage at a reasonable price. I love the hoodie — the quality is so good and the designs are fire.

MARKHAM
H
Hamnah Verified Buyer

The hoodie is honestly amazing — it's so warm and looks great. I'll definitely be purchasing more in the future. Great job so far — the designs and branding are perfect.

HAMILTON
F
Farhan Verified Buyer

I just got the hoodie and I love it. The material feels amazing and everything about it is perfect. Just wanted to show some love — keep it up.

VAUGHAN
T
Tehmina Verified Buyer

I received the order and LOVE the hoodies. Such good quality, and my brothers love them too. I'll be posting them on my story soon.

UNITED KINGDOM
A
Ahad Verified Buyer

I loved the hoodie. It's great. Best of luck to you guys — I'll be waiting for the next collection drop.

TORONTO
L
Lubna Verified Buyer

Both hoodies I ordered are bang on — just perfect. I love them and can't wait to wear them. Bring new stuff and I'll be the first one to get it. I'm waiting for the next drop!

BRAMPTON

AZAL vs Others

There are a lot of brands doing meaningful work in culture and fashion.


AZAL was built with a different intention: to make Pakistani representation feel wearable, thoughtful, and accessible without losing its soul.

AZAL
Others
Culture Inspired
Premium Feel
Ready To Ship
Accessible Pricing
Intricate Designs

FAQ

Honest answers to valuable questions

We keep AZAL accessible because our purpose is simple: to give as many Pakistanis in the West the ability to represent their culture as possible.

Ironically, quality is the top compliment we receive from customers when they receive their piece. The weight, the structure, and the feel in hand usually surprise people, especially because most expect it to cost more than it does.

That balance is intentional.

No. It is oversized without looking sloppy.

The fit is relaxed through the body, but still structured enough to sit clean. You can wear your usual size for the intended oversized look, or size down if you want a slightly more fitted feel.

Yes, as long as you treat it like you would any piece of clothing.

We recommend cold wash and avoiding heavy heat when drying This helps protect the fabric, fit, and embroidery over time.

Yes. That was the point.

The piece carries a cultural story, but it is designed to fit into your everyday wardrobe. You can wear it to class, work, dinner, a chai spot, a concert, or just out with friends.

It has meaning, but it does not feel like a costume.

AZAL is not here to make quick cultural merch and move on.

Every piece takes time. The references, the poetry, the colors, the placement, the fit, the fabric, the meaning behind it. We sit with all of it until it feels right, even if it means less drops for the year.

We are trying to make pieces that feel personal. Something you can wear casually, but still feel connected to.

No.

Jk, yes. Our pieces are produced in Pakistan, and that matters to us.

And while the founders were produced in Ontario, Canada, they all grew up speaking the language and absorbing the culture. The pieces come from the love for Pakistan that the founders have grown up with.